Many farmers still apply a single fertilizer formula for the entire season — yet in reality, plants need different nutrients at each growth stage. Vegetative growth, flowering, and fruiting each demand a different blend.
This is the origin of Fertivation™, an innovation we developed by merging two disciplines — Fertigation (delivering fertilizer through water) and Cultivation (commercial crop growing) — into one seamlessly integrated system.
What is Fertivation™? It is customized fertigation: fertilizer-with-water delivery designed to match the exact crop type and growth stage, rather than a one-size-fits-all approach.
Why is Fertivation™ different from ordinary fertilizing? Because we don't just mix fertilizer into water and let it flow. We plan the entire season — which nutrients each crop needs, in what amount, and at what time — to match the plant's real requirements at every phase.
How Fertivation™ works: we start by analyzing the crop type and target yield, then design a full-season fertigation schedule broken down by growth stage — from seedling, to vegetative growth, to flowering, to fruiting and harvest — computed by the SONutrien Expert app.
The benefits for farmers: maximum fertilizer efficiency, less waste from over-application, water and labor savings, and consistent, market-grade yields.
Who is Fertivation™ for? It's built for agribusinesses and professional growers cultivating commercial crops who want precise production, cost control, and yield planning aligned with market demand.
Applying the right formula, at the right time, in the right amount is the heart of modern agriculture. Fertivation™ makes this achievable — systematically and measurably.
If you're interested in bringing Fertivation™ to your fields, consult our experts for free. We're ready to design a fertigation program tailored to your crops and your land.